Gigabyte AORUS is a high-end e-sports hardware brand under Gigabyte. Provide a comprehensive range of gaming e-sports hardware solutions. The product line covers a series of high-end products such as e-sports motherboards, e-sports laptops, e-sports graphics cards, computer peripheral equipment, etc.
For the global e-sports hardware market, Gigabyte officially released the AORUS brand in January 2014. Its name comes from the Egyptian territory battle game. AORUS inherits the bloodline of the ancient game's wits. It is symbolized by the Egyptian sun god Horus. It inherits invincible intelligence, courage and endless rebirth power to protect players from victory. AORUS adopts an eagle-shaped logo, which symbolizes AORUS's attitude towards technology and games. The lines full of speed represent the power of action, the neat and sharp angles show the fighting atmosphere of the king of the sky, while the upward extension shows the unlimited and determined determination, representing Gigabyte Technology's "fast, ruthless and accurate" brand image of AORUS. From the beginning of AORUS's establishment in 2014 to the full promotion to other high-end product lines, it has always followed Gigabyte's high-standard material workmanship and specifications, combined with the extremely light, powerful and innovative e-sports hardware technology, providing users with better quality The products bring better experience and serve hundreds of millions of consumers around the world with a more enterprising brand spirit. Development History In 2014, Gigabyte officially released the AORUS brand in January 2014. Its name comes from the Egyptian territory battle game. AORUS inherits the blood of ancient games fighting wits. It is symbolized by the Egyptian sun god Horus and inherits the invincible. Intelligence, courage and endless rebirth power protect the players from victory. AORUS adopts the eagle-shaped logo, which symbolizes AORUS' attitude towards technology and games. The lines full of speed represent the power of action, the neat and sharp angles show the fighting atmosphere of the king of the sky, while the upward extension shows the unlimited and determined determination, representing Gigabyte Technology's "fast, ruthless and accurate" brand image of AORUS. From the beginning of AORUS's establishment in 2014 to the full promotion to other high-end product lines, it has always followed Gigabyte's high-standard material workmanship and specifications, combined with the extremely light, powerful and innovative e-sports hardware technology, providing users with better quality The products bring better experience and serve hundreds of millions of consumers around the world with a more enterprising brand spirit. At this time, AORUS is only a brand new e-sports laptop PC brand of Gigabyte, focusing on the high-end gaming laptop market. Its main products include AORUS X7 V1, AORUS X7 V2, AORUS X7 PRO, etc. AORUS is like a baby standing on Gigabyte's shoulders, with a higher starting point and a solid foundation. In the laptop computer (hereinafter referred to as laptops) market at that time, AORUS was one of the few laptop brands that had independent design and self-produced. In 2015, AORUS continued to make efforts in the laptop market and was favored by the high-end market for its thin, high-performance, and excellent workmanship design. In 2015, thanks to its outstanding performance in the annual notebook products AORUS X5 and AORUSX3 Plus, it won a good market reputation. In addition, Gigabyte's relatively complete sales channels, flagship physical stores, after-sales channels and other advantages in the world, the AORUS brand quickly took advantage of laptops. The market has gained a foothold and gained a place. The outstanding appearance and outstanding performance of AORUS e-sports laptops in 2016 have won wide attention and recognition from the media and players. The AORUS brand has become increasingly popular in the laptop market. In addition, it has launched the Gigabyte THUNDER K3 mechanical keyboard, Gigabyte THUNDER M7 gaming mouse and other computer peripherals tailored for e-sports events, which have received good market feedback. In 2017, Gigabyte officially entered the motherboard market as a sub-brand, and released the AORUS e-sports motherboard based on the new Z270 chipset design at the CES2017 exhibition, including Gigabyte AORUS Z270X-Gaming 9, Gigabyte AORUS Z270X-Gaming 7, etc. . The new AORUS e-sports motherboard has brought new development trends to the motherboard market in the direction of personalized customization, including redesigned dazzling white three-dimensional armor, adjustable zoned 16.8 million full-color lighting effects, replaceable and customizable board edges. Light guide bars, etc., just like the brand philosophy of AORUS "YOUR GAME YOUR WAY", returns the initiative of DIY to the player itself. At this point, the AORUS brand product line has gradually been complete, with AORUS high-end brand mainly including e-sports motherboards, e-sports laptops, and e-sports graphics cards, covering all-round e-sports products.