AntaKids
AntaKids
Anta Children is affiliated to Anta Group and was founded in 2008. It is a cutting-edge children's sports culture brand in China. Its products include three sectors: infants, trends, and youth.
In recent years, Anta Children has adapted to the upgrading of domestic consumption and has crossed the border with international IPs such as Marvel, Frozen, hello kitty, and TOKIDOKI to lead the trend of children's shoes and clothing.
Adhering to the brand proposition of "stubborn growth", Anta Children encourages every child to exercise happily, helps parents inspire their children's growth talent and create a future, and is deeply loved by young parents.
Brand positioning: professional children's sports culture brand
Brand Proposition: Inspire every child to exercise happily, help parents stimulate their children's talent for growth and create a future
Brand personality: professional, interesting, enthusiastic, inspiring
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