Qinghai Hoh Xil Food Co., Ltd.
Founded in 1996, it is a well-known beef jerky brand, a well-known large-scale meat food processing base in the northwest, and an enterprise integrating Tibetan yak breeding/local special product acquisition/deep processing/sales. Qinghai Kekexili Food Co., Ltd. (hereinafter referred to as Kekexili) is an enterprise integrating Tibetan yak breeding, acquisition, deep processing, sales, and acquisition, processing, and sales of local specialty products. It is currently located in Nanchuan Industrial Park, Xining Economic and Technological Development Zone, Qinghai Province. After 20 years of development, the company has risen rapidly with a total investment of 360 million yuan, forming a combination of meat products production, fruit products production, edible fungi products production, dairy wholesale and retail, agricultural and livestock product development, catering accommodation, industrial tourism, commerce and circulation, A modern technology group integrating market management services and other products. Automatic flow equipment lines, intelligent robots, one-stop shopping environment, Qinghai cultural tourism product exhibition store, a strong corporate atmosphere, a professional product R&D and laboratory center, a modern four-star hotel, an elegant ecological park, The office and conference venue with complete facilities have built the company into an agricultural and animal husbandry industrial development model integrating "purchase, production, processing and sales" and an industrial tourism that "eating, accommodation, travel, entertainment, entertainment, and shopping" Factory area. After the completion of the 7,000-ton series of yak meat products processing project in Kekexili, it will purchase 11,000 tons of yak meat annually, accounting for about 10% of the yak meat production in Qinghai Province. The company adopts the order acquisition method of "company + base + farmers and herdsmen", which can directly drive 20,000 farmers and herdsmen, so that farmers and herdsmen can benefit from the industrialized operation of agriculture and animal husbandry. At the same time, more than 380 new jobs were created, solving the employment of some laid-off workers in urban areas and surplus rural labor. The implementation of this project has promoted the transformation of resource advantages to industrial advantages and economic advantages, and has important practical significance for the development of animal husbandry, improving the technological content of beef and mutton processing, enhancing the radiation and driving capacity of leading enterprises, increasing the income of farmers and herdsmen, and accelerating the construction of a well-off rural area. . In recent years, the market sales performance of the Keke Xili brand yak meat products has increased year by year. Consumers have a special liking for the Keke Xili brand yak meat products and Qinghai-Tibet specialties, and are highly praised and highly favored. At present, a sales network centered on Xining and radiating across the country has been built, and a chain store of Kekexili in Beijing, Shanghai, Xi'an, Lanzhou, Tibet and other provinces and cities have been opened. The product sales areas are spread across 23 provinces and cities across the country and major supermarket chains in various provinces and cities across the country. In 2014, the product output value was more than 200 million yuan, which led to more than 20,000 households in farmers and herdsmen's income, and led to an increase in income of 960 yuan for herdsmen, making positive efforts to increase agricultural and animal husbandry efficiency, increase farmers and herdsmen's income, increase enterprise efficiency, and increase fiscal income. The efforts have made outstanding contributions to the economic development of Qinghai Tibetan Area.
