ACTIONFOX brand originates from Norway, Norway, and is also known as "Happy Fox" in Chinese. It mainly features hats, gloves, scarves, kettles, small bags and other clothing accessories. With "outdoor, leisure, sports, comfort, and function" as the mainstream features, there are also trendy and fashionable characteristics. The main customer base is the urban white-collar class who is "ages 15-45 years old, middle-income". Since the founding of the brand, it has established its distinct brand image with personalized design, popular price, high-quality product quality and honest service. It has determined its unique brand personality in mainland China in a very short time and has been influenced by many young people. favorite.

"Sexy + Dynamic" has always been the basis for ACTIONFOX's brand positioning and promotion. This concept is integrated into every product development and design of the brand. Capture popular colors and popular yarns to add more IN and sexy clothing matching to the new fashion trends of new humans; use of high-tech functional fabrics such as waterproof and breathable, windproof, ultra-light, ultraviolet rays, moisture-absorbing and sweating, for outdoor mountaineering and skiing , hiking and exploring people provide functional guarantees.

As a small category in the clothing market, ACTIONFOX focuses on establishing brand characteristics. Sexy + dynamic: It is a lifestyle and an attitude towards life. To this end, striving to innovate to provide better protection and fashion elements for the younger generation who love life and nature has become a source of motivation for the brand to continue to develop.

Brand Story

Bill was once a very talented mountaineer. Twenty years ago, the young Bill had to give up his favorite mountaineering. That Christmas Eve, Maya gave Pier a wool hat sewn by herself. It was as red as a ball of fire and a beam of light, which greatly comforted, inspired and inspired Pier, who was in a depressed mood at the time.

They sat in front of the old-fashioned stove and recalled their acquaintance in the beautiful town in the Norwegian Arctic region. They went mountaineering, skiing, exploring the Arctic Circle, visiting the beautiful scenery everywhere, those happy and romantic times, and in Nordic Guangxi The beautiful legend circulating: When the Arctic fox ran in the snow, it threw its enlarged tail into the sky, like a ball of leaping sparks, burning over the northern Lapland, Norway, illuminating the sky of the Arctic and pointing out the Arctic to people. direction.

They started this inspiration and founded an ACTIONFOX professional outdoor sports hat shop in the beautiful Danube. They want to let the "Arctic Fox" full of charm and personality, warmth and passion, rushing like fire run all over the world! They are not only participants in outdoor sports, but also often communicate with outdoor sports enthusiasts and become good friends for many of them. ACTIONFOX store has also become the home of outdoor athletes.

For twenty years, ACTIONFOX has always adhered to high-level professional design, pursued personality, interpreted classic European colors and patterns, and has always selected high-end professional fabrics to sew.

Today, ACTIONFOX has become a large professional outdoor sports hat company that represents personality and charm, vitality and fashion. It is well-known in Europe and North America. ACTIONFOX outdoor sports hat has also become a European color on its head, and it has surged around the world. move. Today, ACTIONFOX came to China.