ACQUA DI PARMA
ACQUA DI PARMA
In 1916, the Italian Earl Carlo Magnani embarked on a trip to Paris, London and New York, breathing the air of art in these cities with rich cultural atmosphere. It was then that he decided to develop a legendary perfume that created a timeless classic: cologne perfume. The fresh and modern style reveals the expression of the Italian gentleman style.
In the 1950s, when Hollywood actors invited to Italy by Italian film masters discovered their thoughtful and exquisite notes in the historic custom tailoring shop, Cronia achieved international success. Today, Acqua di Parma has become the leader in the luxury market with a series of genuine Italian traditional craftsmanship.
All of Acqua di Parma's products are carefully crafted in Italy by traditional craftsmen, using only high-quality raw materials and sold through their own stores and selected retail partners.
Here, ancient craft traditions are inscribed in modernity through subtle details such as material selection, meticulous manufacturing and hand-working.
As a brand, Acqua di Parma adheres to very clear design principles. Simplicity is the prelude to elegance, especially the Italian style of elegance. Slow work produces meticulous work, and the craftsmanship of handmade gifts a charm to the product.
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