Ningbo Boyang Holding Group Co., Ltd.
Boyang Home Textile Co., Ltd. was established in 1995 and is one of the subsidiaries of Ningbo Boyang Holding Group Co., Ltd. Boyang Home Textiles was the first to devote itself to the production and sales of home textiles in China, and was the first to propose the concept of "home textiles" and was also the first home textile brand in China to use spokespersons. Boyang Home Textiles is a leading brand in China's textile industry. It guides the industry to fully enter the domestic home textile brand market and is known as "Chinese home textiles start with Boyang". It also combines many honors. In 2000, it was named "China's No. 1 Textile Brand" by the China Federation of Industrial Economics. It has been rated as "China's 500 Most Valuable Brands", "China's Famous Brand Products", and "China Manufacturing Industry" for many years. The top 500 companies" was named the "Top 100 Asian Brand Growth" in 2012. Since its establishment, Boyang Home Textiles has continuously formed its unique core competitiveness in product quality, brand style, market size, etc. As a light luxury brand that is positioned for the crowd by women over 25 years old who have the ability to appreciate soft decorations, it has now formed a unique design style. At present, the Boyang Home Textile Single Brand has fully entered the well-known business districts in first- and second-tier cities across the country. It has more than 600 specialty stores and terminal sales networks across the country. It is the brand with the best profitability of single stores in the home textile industry and is also a development among the first-tier home textile brands. The fastest-growing brand. Boyang Holdings Group was the predecessor of Yongfeng Fabric Factory. It was founded in 1958 and in the early 1990s, it was reorganized as a demonstration enterprise for textile industry reform and established Boyang Group. After nearly 20 years of development, it has grown into a total of tens of billions of assets and more than 16,000 employees. It is involved in the two major industries of home textiles and clothing, as well as the four major projects of real estate, tourism, finance and industrial investment, and holds more than 30 companies under its control. a comprehensive group company. Boyang Holdings Group's core business is brand retail, and branded management has become the main strategy for Boyang Holdings' development. In 1994, Boyang Holdings Group was the first to propose the concept of "home textiles" in China and entered the domestic market as an independent brand, which also led the China Textile Industry Association to fully introduce the industry name "home textiles" in 1995. Today, Boyang Holdings Group has not only grown into a leading home textile group enterprise in China's Textile Industry, but also established a large clothing group with many well-known independent brands. At present, the home textile sector operates six brands including Boyang, Ive, Cotton, Boyang Baby, and Xibuno; the clothing sector manages and operates five brands including Tangshi, Ives, Demana, Shequ, VCR. Its "BEYOND" is the first domestic home textile brand certified by the China Enterprise Federation. Its trademark "BEYOND" is a "famous trademark of Zhejiang Province", "famous business name of the province" and "China famous brand" products; "Tonlion" clothing is one of the first-tier brands with the largest sales volume of casual clothing in China; "Boyang" and "Tang Shi" have been repeatedly selected as "China's 500 Most Valuable Brands", with a brand value of more than 6.426 billion yuan. Since 1994, Boyang has begun to launch a brand retail chain business. Relying on years of insight into the textile and clothing industry and its own unique experience concepts and business methods, the group's brands have been established in more than 30 provinces and cities across the country. More than 5,000 specialty stores. In the second half of 2009, it entered the field of e-commerce in a large scale, including non-traditional channel businesses such as e-commerce into the group's long-term development strategy. After nearly three years of development, it has been mainly integrated B2C platforms, independent operating B2C and C2C platforms in China. Opening more than 80 branded online retail stores has also enabled Boyang Holdings Group to grow into China's largest e-commerce retailer in traditional home textiles and clothing industries. In 2012, the Holding Group's sales exceeded 10.3 billion yuan, an increase of 20% over 2011, of which the e-commerce performance reached 1.5 billion yuan, an increase of 50% over 2011. Boyang Holdings position itself as an "excellent brand operator" and an "excellent investor". In recent years, investment has been made in the textile industry, tourism, finance, real estate and other fields, and the "purchase and construction" asset operation has achieved leapfrog development of the enterprise. At present, we have invested in the establishment of textile fabrics, clothing, home textile production and logistics distribution bases in surrounding areas such as Zhejiang, Anhui, and Shanghai to optimize the industrial investment structure. At the same time, we actively explore real estate, tourism, finance and other industries, and invest in various industries to form good interactions. Over the past decade, Boyang has established a consensus value of "harmony, innovate and enterprising". Boyang emphasizes affinity and kindness, advocates a happy and harmonious working environment, respects employees' work performance and personal creative ability, and encourages thinking and innovation. We regard innovation as part of our business process. It is this value concept that has become the core driving force for Boyang's rapid and steady development over the years and is also the fundamental guarantee for Boyang's future sustainable development. "Bo Century Dream, Raise the Soul of the Nation", Boyang people will continue to build Boyang into the largest dot-line terminal controller in China, the largest clothing brand in China and the largest in China with full enthusiasm and imaginative design. Home textile brand owner and excellent modern e-commerce retail enterprise in China.
