WHO IS Qigege (Hangzhou Anshe E-Commerce Co., Ltd.), established a fashion women's clothing brand company on April 10, 2009. It owns OTHERMIX, IAIZO, OTHERCRAZY, OTHERFAITH and other women's clothing brands, mainly selling online through various Internet channels. . In December 2010, the company successfully introduced two international venture capital companies, further accelerating the pace of expansion and expansion of territory.

Qi Gege people have always adhered to the core values ​​of "integrity, integrity, courage to take responsibility, learning and innovation, optimism and open-mindedness, love and gratitude", and adhered to the entrepreneurial philosophy of "firm belief, daring to innovate, perseverance, and embracing change". The company has a vigor and admiration. A young team that is trendy, willing to contribute, persistent pursuit, professionalism, and enterprising will work together to achieve a career. In the future, the seven princesses will be more firm in their beliefs and work together.

In February 2015, Shanghai La Chapelle Clothing Co., Ltd., a multi-brand fashion group developed by China, has happily announced that it has joined hands with the Chinese online clothing retailer, Hangzhou Anshe E-Commerce Co., Ltd. (known as the "Seven Gege" brand, hereinafter referred to as "Qian Gege") entered into an equity transfer agreement and a capital increase agreement to acquire approximately 45% of Qi Gege's registered capital for a total consideration of RMB 135,000,000. Immediately after the signing of the equity transfer agreement, the group injected RMB 65,000,000 into Qi Gege. After the transaction is completed, La Chapelle will hold 54.05% of Qi Gege's shares.

This investment cooperation is in line with La Chapelle's strategy to consolidate his position in the Chinese popular women's casual clothing market with the O2O strategy. Last year, La Chapelle has been actively seeking other business opportunities since launching an online flagship store on Tmall in order to improve its online sales and marketing capabilities. Qi Gege's professional team has rich experience in online marketing and promotion, and is good at interacting with customers through the operation of online sales platform to carry out online marketing and promotion. La Chapelle invested in the Seven Gege to enable the group to call on the Seven Gege's talents to further strengthen online sales channels and improve online sales capabilities. Qi Gege will also benefit a lot from the group's strong supply chain and execution strength of multi-brand strategy.