6IXTY8IGHT
6IXTY8IGHT
6IXTY8IGHT was founded in Hong Kong by Swedish entrepreneur Erik Ryd in 2002. As a lingerie manufacturer with a mature business in Asia, Erik seized the business opportunities of young lingerie brands and was the first to launch the brand's first fashionable lingerie series in Paris, France. In 2003, Erik established its headquarters in Hong Kong and opened its first 6IXTY8IGHT physical store in Beijing, achieving unprecedented success.
Since 2006, 6IXTY8IGHT has begun to expand its other product lines. In addition to underwear products, it has also launched products such as pajamas, home clothing, clothing and accessories. The decoration of the entire store is mainly based on the brand's iconic pink to create a lively and joyful atmosphere, and highlights the cute, playful and free personality of the 6IXTY8IGHT girl, making 6IXTY8IGHT a one-stop shopping destination that is loved by girls. .
6IXTY8IGHT quickly expanded its business and opened more than 200 physical stores, covering mainland China, Hong Kong, Macau, Taiwan, South Korea, Singapore, Malaysia and other Southeast Asian regions. 6IXTY8IGHT is committed to creating a seamless online and offline shopping experience for customers, striving to provide customers with high-quality, comfortable and interesting designs at affordable prices.
The Cantonese pronunciation of the brand name 6IXTY8IGHT is similar to "Eternal Good Luck", which comes from Erik's interest in traditional Chinese culture and hopes that the brand and customers will always have good luck.
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